Good News For ‘Green’ Brews: Consumers Say They’ll Pay More For Sustainable Beer

Allagash employees Salim Raal, left, and Brendan McKay stack bottles of Golden Brett, a limited release beer fermented with a house strain of Brettanomyces yeast. The Maine brewery recently installed solar panels as part of its sustainability initiatives.

More than 1,000 U.S. beer drinkers surveyed say they would pay about $1.30 more for a six-pack of beer if it was produced at a brewery that invests in water conservation or solar power.

(Image credit: Derek Davis/Portland Press Herald via Getty Images)