Logos On Aid Supplies: Helpful, Demeaning … Or Dangerous?

A Palestinian woman and her children receive supplies from the International Committee of the Red Cross at a refugee camp in Gaza; a latrine project in Haiti financed by Oxfam; a UNICEF tent at a refugee camp in Iraq.

Everyone has an opinion about the big logos slapped on humanitarian handouts, from bags of food to temporary toilets. Are they helpful? Or do they make recipients feel like “supplicants.”

(Image credit: Abid Katib/Getty Images; Jonathan Torgovnik/Getty Images; Florian Gaertner/Photothek via Getty Images)

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